ABOUT US
Bitter Beginning emerged from Southern California, seamlessly blending Californian ease with the avant-garde spirit of Japanese fashion, reflecting the diverse heritage of its creators rooted in Japanese culture. Originating in Japan's vibrant streetwear scene, our brand transcends cultural boundaries, known for its quality, style, and authenticity. We collaborate with artists, influencers, athletes, and photographers, weaving their perspectives into our collections. Bitter Beginning stands as a symbol of understated resilience and unyielding dedication, offering more than clothing – a straightforward ally for those with a relentless spirit.